Chronicle Publicity Stunt of the Day: 20th Century Fox teamed up with Thinkmodo — the firm behind “iPad Head Girl” — for an unusual viral promotion for the upcoming superhero flick Chronicle.
They built three custom RC planes shaped like people and launched them over NYC, to create the illusion of human flight, a reference to Chronicle‘s three main characters, who all have the ability to fly (among other, more destructive powers).
Chronicle opens February 3rd, 2012.
Previously: The first trailer for Chronicle.
